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What We Gave, Now Re-Designed

2025 · Digital Video · 3:39
Duration: 3:39 mins · Resolution: 3080 × 3025
Materials: Photography, Suno, Runway, Botika, Veo, GPT, After Effects, Premiere

What We Gave, Now Redesigned (2025) continues my exploration of authorship and agency within systems of automation. The work takes the form of an AI generated pop video charting the formation of Luva-Land, a speculative brand and ongoing solo project.

By using tools such as Suno, Runway, and Botika in place of a creative team, I wanted to test whether it is possible to find authenticity or autonomy within systems designed to optimise and replace human labour. The video merges personal imagery, from a fashion shoot with myself as the model with algorithmically generated doubles that adopt my clothing, posture and gestures, versions of myself that perform without me. I see it as both a critique and a confession, the implication of the job losses that are implicit with this technology is terrifying but the sudden access to any skill without the investment of time learning is liberating and exciting. It’s attempt to understand the emotional and ethical cost of automation, while asking the question whether something, agency, intimacy or authorship, can still be reclaimed from within it.

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