// Marketing and search-ranking tools
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Screaming Frog

Screaming Frog SEO Spider

A program made by a British search-marketing agency, which someone runs on their own computer to check every page of a site for problems. A visit from it usually means a person somewhere is looking closely at this site.

Why? They map which sites link to which and how pages rank, and sell that map to marketers and agencies trying to climb the search results.