// Marketing and search-ranking tools
The painted mark for Moz
Placeholder: mark still to be painted

Moz

DotBot, rogerbot

Moz, from Seattle, makes search-ranking tools. DotBot builds its index of links between sites; rogerbot checks sites for Moz's customers.

Worth knowing: Moz invented “Domain Authority”, a score many marketers use to guess how well a site will rank, and rogerbot is named after Moz's robot mascot, Roger.

Why? They map which sites link to which and how pages rank, and sell that map to marketers and agencies trying to climb the search results.